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<text id=94TT1096>
<link 94TO0175>
<title>
Aug. 22, 1994: Cover:Sport:Bummer of '94
</title>
<history>
TIME--The Weekly Newsmagazine--1994
Aug. 22, 1994 Stee-rike!
</history>
<article>
<source>Time Magazine</source>
<hdr>
COVER/SPORT, Page 68
Bummer of '94
</hdr>
<body>
<p> As owners and athletes argue about money, a bitter strike interrupts
what looked to be a season of shattered records. Fans wonder
if baseball will ever be played like it ought to be.
</p>
<p>By Walter Shapiro--Reported by John Dickerson/New York, Janet I-Chin Tu/Washington
and David S. Jackson/Oakland
</p>
<p> If life were fair, if this were a just world, if the prayers
of small boys (and large men) were answered, baseball fans would
have turned on the late sports news last Friday night to hear
something like this:
</p>
<p> "Hey, guys and gals, this is Biff Bixley with the scores. Another
great night for baseball. Dingers were flying everywhere. Thirty-two
home runs, including a clout by Matt Williams of the Giants
that looks like it went into orbit. Roll that tape! Is this
ball juiced or what? With 44 taters, the Mattmeister has now
moved ahead of Roger Maris' record pace. But the big news was
in Cleveland, where Albert Belle crushed two homers, including
this titanic upper-deck shot, to lead the Tribe to a 9-3 victory
over the Brewers. For the first time since 1954, it's the--yes!--first-place Indians. Talk about a real-life Field of
Dreams. It don't get any better than this."
</p>
<p> But such August fantasies were not to be, not in Cleveland,
Ohio, nor anywhere else in the green cathedrals of what Annie
Savoy in Bull Durham called "the Church of Baseball." The 1994
major league season may have ended for good late Thursday night
in Oakland, California, with the sadly appropriate third strike
as A's pinch hitter Ernie Young whiffed on a fast ball from
strikeout king Randy Johnson of the Seattle Mariners. With that
final, futile swing, the national pastime went down for the
count as the more than 750 members of the Major League Players
Association began their long-dreaded strike, baseball's eighth
work stoppage since 1972. Never before have the games been halted
this late in the season. Never before have the October play-offs
and the World Series been in such dire jeopardy. Never before
has the naked power struggle between players and owners seemed
so heedless and self-destructive.
</p>
<p> And there is an unquantifiable loss. The pastoral joys of baseball,
joys that no other sport can match, have dissipated. That final
prestrike game at Oakland Coliseum last Thursday night can serve
as a parable. A balmy summer night, small children with oversize
mitts dreaming of foul balls, peanuts, Cracker Jack and the
familiar Take Me Out to the Ball Game played during the seventh-inning
stretch. But then it came time for the refrain "It's one! two!
three strikes, you're out!" A chorus of boos rose from the stands.
</p>
<p> Baseball teaches its disciples patience and resilience--how
else to survive a six-month season in which even great teams
lose 60 games? But there were danger signs amid the 26,808 fans
in Oakland that this time around both the players and the owners
might be caught stealing the hearts of the faithful. Placards
told part of the story: OWNERS AND PLAYERS: WHEN IS ENOUGH ENOUGH?
And WILL PLAY FOR FOOD. But so did the number of black-and-silver
N.F.L. Raider caps in the crowd. "Do the players play because
of a love of the game or because of money?" asked 32-year-old
Arthur Dover. "I think this strike shows the answer." Then,
by way of warning to the players, he pointed to his Raider headgear
and added, "We do have football coming up."
</p>
<p> Ever since that mythic street urchin wailed, "Say it ain't so,
Joe" to Shoeless Joe Jackson after he confessed that he was
involved in fixing the 1919 World Series, generations of sad-eyed
children have been forced to learn that baseball can be a cruel
business. So it was in Oakland with 14-year-old Jeremy Musser
and his brother Nick, 11. The moral for Nick is that "the players
are getting too greedy." Jeremy's allegiance to the game is
in danger of fading. "If I can't be a baseball fan," he said
practically, "I'll probably switch to golf." All over America,
empty baseball diamonds bake with dust as the Jeremy-and-Nick
generation sinks putts, shoots hoops, kicks soccer balls or
just hangs out at the mall. Baseball is losing the young (the
last time a World Series game was played during daytime was
1987), and a lengthy strike will only hasten the exodus.
</p>
<p> The strike forced cancellation of 42 games scheduled for last
Friday and the weekend. But more than that, it broke the cherished
bond that the game has with its die-hard fans. Baseball, more
than any other sport, depends on a complete 162-game season
to maintain the continuity of its records. Not since the 1930s
had baseball witnessed such a fan-friendly display of power
hitting as this season. Conspiracy theorists mutter darkly about
a livelier ball, while other analysts point to depleted pitching
staffs and new homer-haven ball parks. Baseball's most hallowed
record, Roger Maris' 61 homers in 1961, was in danger of being
eclipsed. Five marquee-idol sluggers (Matt Williams, Ken Griffey,
Frank Thomas, Barry Bonds and Albert Belle) were all on target
to hit more than 50 home runs. Tony Gwynn--the last star left
in San Diego as the cash-starved Padres traded off their high-priced
talent--was in sight of the holy grail of a Ted Williams-style .400 batting average. How quickly a magical season was transformed
into a haunting gallery of might-have-beens.
</p>
<p> The negotiations resumed on Friday, but only hard-core true
believers (like lifelong Indians fans) clung to the hope of
an early settlement. True, both sides did agree to meet separately
with federal mediators, as they did during the 50-day 1981 strike.
An optimistic source who is in touch with both the owners and
the players' union painted an upbeat scenario of baseball returning
around Labor Day. "It'll take a week before both sides begin
serious bargaining," he theorized. "Another 10 days to hammer
out an agreement. And maybe four or five days for the players
and teams to get ready to resume play." But as in any work stoppage,
timetables are all airy speculation. "What this boils down to
is a test of wills," says John Helyar, author of Lords of the
Realm, a recent book on the business of baseball. "And you're
not going to find out the other side's willpower until it's
tested with a work stoppage."
</p>
<p> The baseball strike should be viewed more as a civil war in
a wealthy extended family than an old-fashioned labor-management
confrontation. The owners--who include such tycoons as broadcaster
Ted Turner (Atlanta Braves) and home-video king Wayne Huizenga
(Florida Marlins), along with such FORTUNE 500 businesses as
the Tribune Co. (Chicago Cubs) and Anheuser-Busch (St. Louis
Cardinals)--possess the most coveted playthings in America:
major league sports franchises. The players, backed by the most
successful union in history, have grown rich beyond the wildest
dreams of Joe DiMaggio and Willie Mays. More than 100 players
make over $3 million a season; the average salary is just over
$1 million. During the past decade, baseball has grown from
a sleepy $600 million business to an industry worth almost $2
billion. The strike, at its core, is over the simplest of economic
issues: how to divide this growing pie. And while economics
is as riveting as a two-hour rain delay, it is central to the
stalled negotiations. The clash involves base self-interest
and primal greed: the owners want to put a cap on how much players
can earn; the players want to defend and expand the right to
negotiate salaries they believe they deserve.
</p>
<p> Even before the owners ousted Fay Vincent as baseball commissioner
in September 1992, they had long been prepping for a beanball
war with the players. Milwaukee Brewers owner Bud Selig--who
has turned the title "interim commissioner" into a seemingly
lifetime appointment--makes no secret of keeping the commissioner's
job vacant to prevent an outsider from trying to impose labor
peace. As their negotiator, the owners selected former New York
City transit czar and failed mayoral candidate Richard Ravitch
(he received 2% of the vote in the 1989 Democratic primary).
The self-confident Ravitch believed he could pull off a near
impossible double play: sell the players on a salary cap (thereby
limiting their total income, as other professional sports leagues
do) and work out a mechanism for wealthy teams (the New York
Yankees, the world champion Toronto Blue Jays) to share more
revenue with their impoverished cousins (like the near bankrupt
Pittsburgh Pirates and Selig's Brewers).
</p>
<p> As it turned out, Ravitch's ambitious double-play pivot did
not exactly match the grace of Cardinals shortstop Ozzie Smith.
It took Ravitch 18 months to work out a limited revenue-sharing
formula. And even then the wealthier teams made it contingent
on the players' miraculously agreeing to a salary cap. And though
the baseball contract officially expired at the end of 1993,
Ravitch didn't put the owners' salary-cap proposal on the negotiating
table until mid-June. This complex plan would limit total player
salaries to 50% of overall major league revenues, although guaranteeing
that overall salaries would not fall below their current level.
This would depress free-agent spending by wealthy clubs and
simultaneously force small-market teams to sign higher-priced
talent. The payoff to owners was clear: player salaries currently
equal 58% of revenues and are growing. Small wonder that the
players' response, enunciated by union negotiator Don Fehr,
was in effect "Death before dishonor--a salary cap never!"
The union's own counterproposal was an unimaginative enhancement
of the status quo: increasing player bargaining rights across
the board and upping the minimum salary from $109,000 to more
than $175,000.
</p>
<p> Like the European powers in the fateful August days of 1914
leading up to World War I, both owners and players became locked
in unyielding stances that made protracted trench warfare inevitable.
The few bargaining sessions that were held before the strike
quickly degenerated into formulaic speeches and sarcastic byplay,
all accentuated by the growing animosity between the voluble,
chain-smoking Ravitch and the intense, almost humorless Fehr.
"Did you see how unpleasant he is?" Ravitch asked rhetorically
about Fehr before a joint TV appearance Friday. "It's never
been like that in all the negotiations I've been involved in."
If the season were to end without a contract, the owners would
retain powerful weapons in their arsenal: the legal right under
labor law to impose their proposal for a salary cap and the
ability to lock the players out of 1995 spring training if they
balked. So like characters in a Clifford Odets play, the union
believed their only recourse was to strike.
</p>
<p> Aug. 12--a date that should live in infamy as long as baseball
is played--was chosen as the strike date by a player vote
to give the union maximum leverage. As employees, the players
had already received more than two-thirds of their 1994 salaries.
But the owners earn almost all their national-TV revenues during
the September pennant races and the October postseason. (The
broadcast rights to the play-offs and the World Series alone
were projected to bring in $180 million.) The owners had just
launched their experimental Baseball Network on ABC and NBC
with the mid-July All-Star Game. Early TV ratings were higher
than expected. To hype fan interest, the owners had offended
baseball purists by adding a second tier of postseason play-offs
complete with football-like wild-card teams beginning this year.
(The gimmick may have a fatal flaw: the Texas Rangers would
currently qualify for the play-offs even though 10 other teams
in the American League have better records.) The players, armed
with a strike fund of nearly $200 million in hoarded licensing
revenue, appeared united as they braced for a lengthy strike.
</p>
<p> At the end of the Oakland game last Thursday, the mood in the
A's locker room was somber and determined. Relief pitcher John
Briscoe, 26, making $114,000 in his first full year in the majors,
admitted that he feels for fans, but added, "We got to do what's
right. I don't think they really understand things." As for
baseball, Briscoe predicted, "The game will stay the same, no
matter what. It was here before we came, and it'll still be
here after we're gone." The final batter, rookie Ernie Young,
with just 31 trips to the plate in the big leagues, tried to
display the composure of a veteran when he said, "Everybody
wants to see baseball. But this is part of life. Things don't
always go the way you'd like."
</p>
<p> No, they certainly don't, as every rabid Rotisserie rooter,
desperately craving his breakfast box-score fix, can attest.
What makes the present condition of baseballus interruptus so
galling is that the major leagues as a whole (unlike several
individual teams) are prospering. Before the strike, attendance
was running a little ahead of the record 70 million who went
to games in 1993. Following the opening of Baltimore's fabled
Camden Yards in 1992, new baseball-only parks--combining classic
ballyard architecture with modern amenities--have brought
sellout crowds to the Cleveland Indians and Texas Rangers.
</p>
<p> Moreover, it is hard to lose money selling a baseball team,
in part because there are probably more major Van Gogh paintings
floating around than available big league franchises. The Orioles
were auctioned off for a record $173 million last year, an increase
of more than $100 million from their purchase price in 1988.
Even the hapless Seattle Mariners, who have had only two winning
seasons in their 17-year history, were successively sold for
$13 million in 1981, $76 million in 1989 and $125 million in
1992. There are four or five serious bidders for the hand-to-mouth
Pittsburgh Pirates (asking price: $85 million), a team that
has reportedly lost $20 million in the past three years.
</p>
<p> This is not to deny that the owners have valid fiscal complaints.
Ravitch argues, with justice, that owners have trouble predicting
their player costs from year to year. The prime culprit here
is baseball's bizarre system of salary arbitration, which is
designed to protect players with three to six years of major
league service. (Veterans can negotiate their own contracts
as free agents, while young players must accept what their team
pays them as long as it meets the minimum salary.) A baseball
arbitrator must choose between the team's offer and the player's
demand; he is not allowed to split the difference. What this
has meant in practice over the years is that each time a spendthrift
owner like George Steinbrenner of the New York Yankees pays
a no-hit, no-field free-agent shortstop $2.5 million, every
journeyman infielder can successfully argue for the same salary
in arbitration. So the only way a team in a small market--like the Padres in San Diego--can adhere to its de facto salary
cap is to trade off young players the moment they become eligible
for arbitration. (The San Diego payroll is currently a rock-bottom
$14 million.)
</p>
<p> Although Ravitch steadfastly denies it, many in baseball speculate
that the owners' negotiating goal is to eliminate the hated
arbitration system rather than to mandate a salary cap. (The
union clings to the unrealistic stance that all players with
two years in the majors should qualify for arbitration.)
</p>
<p> In the hours leading up to the player strike, several owners
of wealthy teams pointedly dissented from Ravitch's salary-cap
proposal. "It's all dollars, knowing what it's going to cost
to play ball," said Jerry McMorris, who owns the Colorado Rockies,
a hugely popular expansion team. "I don't think that a salary
cap is necessary." Other mavericks included the ever surprising
George Steinbrenner and Peter Angelos, new owner of the Orioles.
But an insider close to the owners cautioned, "Nothing heavy
is going on. I don't think people will follow Steinbrenner or
Angelos either." Still, Angelos deserves credit for floating
the sensible idea that the owners should voluntarily eliminate
the rationale for the union's strike by pledging two things:
to impose no unilateral salary cap, and not to lock the players
out of next year's spring training. He also proposed that prominent
outside accountants examine the books of all 28 teams to clarify
how many are actually losing money. Team finances are even more
mysterious than the infield-fly rule. Selig initially claimed
that 19 teams were in the red, although he later revised the
figure down to roughly a dozen.
</p>
<p> The internal politics of the owners gives new meaning to the
term Balkanization. As author John Helyar puts it, "You have
28 different owners and 28 different economic interests, and
no matter how united they say they are, they tend to split according
to their economic interests." Clearly, some owners (Steinbrenner,
Angelos) want to settle fast. The problem is that the owners,
at Selig's behest, enacted a stop-me-before-I-buckle-again clause
that requires 21 votes for an agreement after a player strike
begins. Some theorize that Selig might lead a kamikaze band
of less profitable owners to block an agreement well into next
season. But the owners seem to make and break their own rules
almost at will, and it's possible they could finesse themselves
around the 21-vote requirement and induce the players to return
to the business of playing ball rather than strike under, say,
an interim proposal like that suggested by Angelos.
</p>
<p> In the end, the players will probably prevail, because they
are blessed with the ultimate edge: the gift-from-the-gods talent
to hit and throw a baseball better than anyone else in the world.
No one in his right mind would spend a beautiful August Saturday
in the bleachers at Wrigley Field cheering 27 men in suits--plus the mercurial Marge Schott of the Cincinnati Reds--as
they bicker over revenue sharing. But put Ken Griffey or Barry
Bonds or Frank Thomas in a Motel Six parking lot in North Dakota
with a bat and ball, and fans will flock. Maybe Greg Maddux
or Jimmy Key will show up to do the pitching. That's the enduring
glory of baseball--it has survived war, fixed games, the Depression,
racial segregation, beer commercials and artificial turf. A
sign held aloft at Yankee Stadium last week said it all: THE
GAME IS PERFECT. IT'S THE PEOPLE WHO SCREW IT UP. So even as
sad-eyed fans brace for a season or two sabotaged by strike,
there is comfort to be found. After all, it's only 18 short
months until pitchers and catchers report for 1996 spring training.
Sob!
</p>
<p> Who is more to blame in the current dispute, baseball
players or owners?
<table>
<row><cell type=a>Players<cell type=i>29%
<row><cell>Owners<cell>34%
<row><cell>Both equal<cell>15%
</table>
</p>
<p> Are major-league baseball players paid too much?
<table>
<row><cell type=a>Too much<cell type=i>73%
<row><cell>Too little<cell>3%
<row><cell>About right<cell>18%
</table>
</p>
<p> Are the profits the team owners make too high?
<table>
<row><cell type=a>Too high<cell type=i>52%
<row><cell>Too low<cell>3%
<row><cell>About right<cell>28
</table>
</p>
<p> From a telephone poll of 600 adult Americans taken for
TIME/CNN on Aug. 4 by Yankelovich Partners Inc. Sampling error
is plus/minus 4%. "Not sures" omitted.
</p>
</body>
</article>
</text>